News » Tourism » The True Spirit of Asia: YB Dato Sri’ Dr. Ng Yen Yen, Malaysian Minister of Tourism

The True Spirit of Asia: YB Dato Sri’ Dr. Ng Yen Yen, Malaysian Minister of Tourism

Malaysia, in all its astonishing variety, represents the true essence and vitality of Asia and everything Asian.

YB Dato Sri` Dr. Ng Yen YenYB Dato Sri’ Dr. Ng Yen Yen
Minister of Tourism
Published: 2011

“Despite the economic meltdown in 2009, Malaysia recorded a whopping 23.65 million tourists visiting the country. A significant increase of 7.2% compared to the figures of 2008 (22.05 million arrivals),” says Minister of Tourism, Malaysia, YB Dato Sri` Dr. Ng Yen Yen. This statistic is a good starting point to understand the reputation that Malaysia holds as a tourist destination—its vibrant economy and kaleidoscopic cultural landscape being key factors. Today, it ranks second, after China, in the Asian tourism market. The ‘Visit Malaysia Year 2007’ programme, which coincided with Malaysia’s 50th year of independence, marked a significant milestone in the history of the Malaysian tourism industry, recording an incredible growth rate of 19.5% in tourist arrivals compared to 2006.

Investment Tie-Ups
In its bid to attract foreign investments, particularly from the Middle East, the Ministry of Tourism, Malaysia, is undertaking various initiatives. These include participating in the Arabian Travel Mart (ATM), which will provide a platform to the country to establish industry relations with interested parties and facilitate interaction between buyers and sellers from the travel and trade fraternity. In the recently held ATM, the Ministry had the wonderful opportunity to meet some eminent personalities from the airlines and tourism industry from the Middle East. Abounding with investment opportunities for multinationals across the world,


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