FEMSA is looking to double its value every five years—quite an ambitious target for the global beverage leader. How will it achieve this goal? By practicing the same values that have defined the company since 1890.
Back in 1890, five entrepreneurs founded a brewery that crafted Mexico’s first internationally recognized beer, Carta Blanca. In the intervening years, the company has survived the Mexican Revolution—manager Luis G. Sada noted that it was “business as usual” after the brewery was seized, then recovered—founded a prestigious university, joined The Coca-Cola Company as its largest franchise bottler worldwide, and traded its beer business for a 20 percent ownership share in Heineken.
From the company’s beginnings as a local brewer in 1890 to our global profile as a NYSE-listed beverage and retail leader today, the vision of the founders has not wavered: to work with and for the communities we serve and to create long-term value for all our stakeholders.”—José Antonio Fernández, Executive Chairman of the Board, and Carlos Salazar, CEO
Today, FEMSA is a multinational company with a strong presence in 12 countries from South America to the Philippines. Although beverages still play a major role in its success through Coca-Cola FEMSA, the corporation now boasts two additional divisions: FEMSA Comercio, with more than 15,225 OXXO stores and 2,120 pharmacies in Latin America, and FEMSA Negocios Estratégicos, which is dedicated to logistics, point-of-sale refrigeration solutions, and plastics. The three divisions share economic, social, and environmental values that have earned the company recognition from organizations including the Mexican Center for Philanthropy and One Planet.
From its roots as a local brewery to one of the world’s leading beverage companies, serving 351 million consumers annually, FEMSA has made change a constant. Its multiple lines of business make evident a tradition of innovation.